Job Details

McKesson Medical-Surgical (MMS) is seeking a dynamic and experienced Senior Manager, Growth Marketing located in or near Richmond, VA.This role is responsible forbuilding and optimizing life-cycle marketing campaigns aligned to business priorities. Focused on customer brand awareness, acquisition and growth, including strategy development and optimization across channels. Brings a data driven approach and enables both strategic and tactical thinking with a desire to test and learn to drive continual improvement.

This role will report directly to the Director ofGrowth Marketing and will collaborate across various marketing teams.

Primary responsibilities include: 

• Develop and implement comprehensive growth marketing strategies aligned with McKesson's business objectivesin collaboration with cross-functional teams.

• Advance channel standardization and innovation, developing channel best practices and governance to maximize the effectiveness of channels

• Develop Campaign Journey Maps 

• Drive the development and oversight of customer acquisition, retention & penetration strategies

Focus & Responsibilities 

Critical Skills

• Degree or equivalent and typically requires 7+ years of relevant experience.

• 8+ years in marketing, or a related field, with a proven track record of driving marketing campaign performance preferred.

• Minimum of 7years of B2B Marketing experience.

• Previous experience managing agencies.

• Demonstrated success in collaborating with cross-functional teams (brand, marketing, product) to align initiatives and support business growth. 

• Exceptional written and oral communications with a demonstrated ability to develop clear, concise, and compelling messaging.

• Excels in dynamic environments with competing priorities.

• Data driven mindset with strong analytical skills.

• Deep knowledge of digital marketing tools & platforms including Salesforce Marketing Cloud, Google Ads, Social Media, Google Analytics, and other performance-based channels

• Proven track record of success in driving ROI across paid search, display, email, social and other performance-based channels

• Expertise in customer lifecycle management, including acquisition, onboarding, engagement and retention strategies

• Strong project management skills with exceptional attention to detail 

Education

• Bachelor’s degree in Business, Marketing, or similar relevant degree

Travel

• Must be located within a 100-mile range of Richmond-based McKesson Medical-Surgical office

• Minimal travel for professional development / business meetings (~5%)