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McKesson Medical-Surgical is seeking a Marketing Business Partner, Extended Care (EC) in Richmond, VA. This role was established out of a need to build a better connection between Marketing and Sales teams and provide marketing consultation to our Sales Leaders. We are looking for someone who:

• Gets energized by building things that currently do not exist.
• Has a proven track record of leveraging data to develop marketing strategies.
• Has the expertise and confidence to Influence, BUT also thinks and builds with others, developing strong relationships along every step of the way.

This marketing leader serves as primary point of contact between the Extended Care sales team and the Marketing team. You will serve as a strategic partner to the business translating business objectives into marketing plans based on a deep understanding of the Extended Care customer segment. This marketing leader will have a strong ability to collaborate, connect, and influence to represent outputs and outcomes of the marketing department to key stakeholders.

Key Accountabilities:

• Serve as primary point of contact between the EC Sales team and the Marketing team
• Be a strategic partner, providing customer-centric consulting and leading planning to develop an annual marketing plan and quarterly initiatives aligned to MMS’ overall + segment specific goals
• Possess a deep understanding of target customers including characteristics, pain points, behaviors, decision drivers, and buying journey – develop and own the segment level industry engagement strategy and represent field insights, sales priorities, and needs during strategic alignment discussions
• Conduct market and competitive analysis to identify trends and understand competitive positioning in the EC space that can inform points-of-differentiation and storytelling opportunities for MMS
• Monitor business performance and develop action plans to address opportunities / shifts in strategy; effectively communicate changes to internal marketing team
• Build strong relationships with stakeholders across Sales and PSSP to drive the business + ensure alignment with marketing strategy
• Improve effectiveness and ROI of marketing investments through optimization in partnership with the marketing team
• Identify opportunities to innovate and differentiate our value proposition including new products, value-added services, and other aspects of the MMS customer experience
• Support customization of marketing materials to increase relevancy for target audience (EC in general and at the sub-segment level) balancing for efficiency
• Regularly report out to internal marketing team to drive business alignment
• Regularly represent the work of the marketing department or collaborate with Marketing SMEs to drive alignment and support for marketing strategies supporting the EC segment
• Support executive presentation development and RFPs to win new business and drive “stickiness” with existing EC customers

Minimum Requirements

• Degree or equivalent and typically requires 7+ years of relevant experience in marketing, communications, product management, and/or brand management.

• Fewer years required with relevant master’s degree.

Critical Skills

• Ability to engage and influence people across the organization
• Excellent oral, written and presentation skills with ability to use numbers, data, and visual content to tell a story, influence decision makers, and explain complex concepts clearly to a variety of audiences
• Experience working with senior executives and Sales teams
• Demonstrated strategic thinking, problem-solving, analytical critical thinking, leadership, and communication skills used effectively with cross-functional teams and stakeholders at various levels in a matrixed environment.
• Demonstrated success in establishing, developing, and maintaining business relationships.
• Strong knowledge of marketing principles and utilizing market research insights to effectively translate market trends and customer needs into actionable resources and tactics
• Creativity, innovation, high standards, and attention to detail
• Strong self-starter mentality, with the ability to proactively generate ideas and drive efforts
• Demonstrated track record of developing and implementing successful marketing and communications strategies that have effectively engaged stakeholders and promoted a value proposition
• Experience with Extended Care market
• Sales enablement experience a plus

Education

• 4-year degree in business, marketing, or related field preferred

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.

Our Base Pay Range for this position

McKesson is an Equal Opportunity Employer

McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.

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