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La santé de demain… Offre de nouvelles possibilités.

Digital Content Manager

Irving, Texas Numéro du poste JR0122017 Catégorie Marketing, Marketing & Sales Date de publication Dec. 06, 2024
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McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

The Marketing Team, within the Strategic, Community & Specialized Pharmacy (SCS) segment at McKesson, is seeking a Digital Content Manager. The Digital Content Manager will be responsible for managing and executing our digital content strategy to enhance brand awareness, engage our audience, and drive traffic to our digital platforms. This role requires a combination of creativity, strategic thinking, and technical expertise. The ideal candidate will have a strong background in content creation, digital marketing, and data analysis.

Key Responsibilities

Content Management

  • Execute content updates through Content Management Systems (CMSs).

  • Manage content governance through CMSs to ensure content is legally compliant and current.

  • Oversee the content calendar to ensure timely delivery and updates of content across all digital channels.

  • Manage the content approval process, working closely with stakeholders to ensure accuracy and relevance.

Content Creation

  • Create, edit, and publish high-quality, engaging content for various digital platforms, including websites, customer portals, blogs, social media, and email campaigns.

  • Ensure all content is consistent with the brand voice, style, and tone.

SEO & Analytics

  • Implement SEO best practices to optimize content for search engines and improve organic search rankings.

  • Monitor and analyze content performance of B2B and B2C external sites using analytics tools, providing regular reports and insights to inform future strategies.

Continuous Improvement

  • Continuously seek opportunities to improve content quality, engagement, and overall digital presence and metrics.

  • Stay up-to-date with industry trends, emerging technologies, and best practices in digital content management to ensure our digital solutions are current.

Minimum Requirement

Degree or equivalent and typically requires 4+ years of relevant experience.

Education

Bachelor's degree in Marketing, Communications, Journalism, or a related field or the equivalent experience.

Critical Skills

  • Proven experience as a Digital Content Manager or similar role, with a strong portfolio of digital content.

  • Excellent writing, editing, and proofreading skills.

  • Proficiency in content management systems (CMS), such as WordPress, Agility and Optimizely.

  • Strong understanding of SEO principles and best practices.

  • Experience with digital media management tools and analytics platforms (e.g., Google Analytics, Log Rocket, Semrush).

  • Creative thinker with the ability to generate innovative content ideas.

  • Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.

  • Excellent communication and interpersonal skills.

  • Ability to work independently and as part of a team.

Preferred Skills

  • Experience with graphic design and video/audio editing software (e.g., Adobe Creative Suite, Canva).

  • Familiarity with HTML/CSS and basic web development principles.

  • Knowledge of email marketing platforms (e.g., Marketo, Survey Monkey, Mail Chimp)

Working Conditions

Environment (Office, warehouse, etc.)

Traditional office environment. Work from home.

Physical Requirements (Lifting, standing, etc.)

Large percent of time performing computer-based work is required.

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.

Our Base Pay Range for this position

$79,900 - $133,100

McKesson is an Equal Opportunity Employer

McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.

Join us at McKesson!

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